@Jornal de Brasília
Santa Ifigênia Street is already different. Since this Friday morning, December 19, the region has been experiencing an intense movement with the start of the Tech Friday, a free event that occupies the entire street and transforms the traditional electronics pole into a true technology, entertainment, and experience ecosystem. From 9am to 8pm, in special Christmas hours, the public circulates between activations, lectures, immersive experiences, and promotions that connect the physical retail to the digital universe, gaming, and education. Santa Ifigênia is not just a backdrop, it's the main character. Tech Friday transforms the traditional electronics street into a digital culture hub with immersive experiences until Saturday (20). The main stage already hosts strong names from the digital and gaming scene. Coringa, one of Brazil's largest streamers, shares attention with creators like Gustavo Ferrarezi from Canal Reset, Lock Gamer, Emerson BR, and Ronaziim. Special participations, interactive panels, and live conversations move the public throughout the day, with direct language and accessible content. The program includes free lectures and workshops, designed for both those taking their first steps in technology and those already working in the field. Nothing is empty talk. The focus is on practice, exchange, and information that serves real life. Coringa and other names from the gaming scene participate in interactive panels in an event that connects physical retail to the digital universe. Among the attractions that already grab attention are the gaming arena, drone experiences, virtual reality activations, and interactive spaces that put the public in direct contact with innovation and entertainment. It's technology to see, touch, and test, without intermediaries. While this is happening, all the stores on Santa Ifigênia Street participate with special Christmas promotions, reinforcing the region's status as one of the largest technology and electronics poles in Latin America. The event and commerce walk hand in hand, with high traffic and open storefronts. Tech Friday will also continue on Saturday, December 20, solidifying Santa Ifigênia as not only a shopping destination but also a digital culture hub, innovation, and open experiences for the public.
Santa Ifigênia Street is already different. Since this Friday morning, December 19, the region has been experiencing an intense movement with the start of the Tech Friday, a free event that occupies the entire street and transforms the traditional electronics pole into a true technology, entertainment, and experience ecosystem. From 9am to 8pm, in special Christmas hours, the public circulates between activations, lectures, immersive experiences, and promotions that connect the physical retail to the digital universe, gaming, and education. Santa Ifigênia is not just a backdrop, it's the main character. Tech Friday transforms the traditional electronics street into a digital culture hub with immersive experiences until Saturday (20). The main stage already hosts strong names from the digital and gaming scene. Coringa, one of Brazil's largest streamers, shares attention with creators like Gustavo Ferrarezi from Canal Reset, Lock Gamer, Emerson BR, and Ronaziim. Special participations, interactive panels, and live conversations move the public throughout the day, with direct language and accessible content. The program includes free lectures and workshops, designed for both those taking their first steps in technology and those already working in the field. Nothing is empty talk. The focus is on practice, exchange, and information that serves real life. Coringa and other names from the gaming scene participate in interactive panels in an event that connects physical retail to the digital universe. Among the attractions that already grab attention are the gaming arena, drone experiences, virtual reality activations, and interactive spaces that put the public in direct contact with innovation and entertainment. It's technology to see, touch, and test, without intermediaries. While this is happening, all the stores on Santa Ifigênia Street participate with special Christmas promotions, reinforcing the region's status as one of the largest technology and electronics poles in Latin America. The event and commerce walk hand in hand, with high traffic and open storefronts. Tech Friday will also continue on Saturday, December 20, solidifying Santa Ifigênia as not only a shopping destination but also a digital culture hub, innovation, and open experiences for the public.
Jornal de Brasília
Santa Ifigênia ferve em SP e já recebe a Tech Friday, evento gratuito que transforma a rua em capital da tecnologia - Jornal de Brasília
A Tech Friday já está acontecendo e faz da Santa Ifigênia um grande palco de inovação, games, creators e promoções de Natal.
