‘I don't play with other people's feelings!’ - said the marketing expert and pressed the pain button. Ironic, isn't it? Because that's exactly the core of marketing: emotions move people. And people don't buy because they think a product is ‘logically’ good, but because the product makes them feel better. Why not simply say what the product can do? Because facts alone don't sell. If people made rational decisions, there would be no designer handbags, no luxury watches and no overpriced online courses. Emotion = action. A point of pain awakens the desire for change. Rationality = justification. After the purchase, we explain to ourselves why it made sense. This is no coincidence - it's neuroscience. The prefrontal cortex (logical thinking) reacts more slowly than the limbic system (emotions). Meaning: Feel → Want → Buy. Where are the ethics? This is where the dilemma begins. Manipulation: An artificially created pain that can only be ‘cured’ with the product. Ethical marketing: Highlighting a real problem, offering a solution - but without fear, pressure or exaggeration. But if you want to survive in the market, you have to appeal to the right emotions. The question is not whether you use emotions - but how honest you remain in doing so. ▶️ If marketing doesn't work without emotions, is ‘ethical marketing’ just an illusion?

When is added value worth more than value? And what makes added value worth more anyway? Everyone talks about “added value” on social media. Adding value Delivering added value Sharing added value But what does that actually mean? And more importantly, when does added value actually become worth more? Added value is often just information. a tip a trick a quick solution But pure information is nothing more than data rushing through the feed. It is useful, yes - but also arbitrary. Anyone can copy it, recycle it, repackage it. The true value of added value lies not in the information itself, but in the meaning you give it. Read that sentence again! Added value is worth more if it has a soul. Anyone can look up facts. But if you combine knowledge with your own perspective - with your history, your values, your convictions - then it becomes something that no one can copy. Then mere added value becomes a message that touches. A recipe is just a set of instructions. But the story of why this recipe reminds you of your childhood and what emotions it evokes makes it valuable. A business tip is just a tip. But the hurdles you have overcome to really understand it give it meaning. Added value is worth more when it creates transformation. The true value of content does not lie in the fact that someone saves or likes it. It's that it triggers a change - be it a new thought, an action or a deeper reflection. Does your content make someone see themselves in a new light? Does it change a perspective? Does it not only provide a solution, but also a new perspective on the problem? Your values are the filter through which your content gets its power. They determine how you share your knowledge for whom it is intended why it is important Without values, added value is empty. Another tutorial, another list of tips. But if you give your knowledge a direction, a deeper meaning, then it becomes more than just content - it becomes an invitation to reflect, an inspiration, a connection. So, what really makes the added value worth more? Not the information. It's the intention behind it. Not how often it is shared. But what it triggers in the lives of others. Not whether it trends. But whether it stays. What added value do you share?

Your values are the core of your brand - everything else is just decoration. What remains of a brand when you take away logos, colors and sophisticated marketing strategies? When the fine words fall silent and the external gloss fades? The values remain. They are the invisible anchor that determines your actions. They decide whether your company builds trust or just shouts loudly. They are the quiet force behind every decision - sometimes unconsciously, but always tangibly. Values shape your actions. Customers can sense whether your offer is only geared towards sales or genuine added value. Values attract the right people. Those who identify with your attitude will stay - not because of the price, but because they identify with you Values outlast trends. Strategies change. Values remain. Decoration can deceive. Values cannot. They reveal themselves in crises, in difficult decisions - in what you do when no one is looking. What values are really behind your brand? And do you live them - or are they just nice words?

Why I'm not afraid of competition - my business is built on a completely different foundation. Business is more than strategy, more than marketing, more than numbers. For me, it is responsibility. A responsibility towards my customers, my community and my CREATOR. My faith is NOT a separate element of my life - it is THE foundation on which I build my business. Marketing is often about being loud, attracting attention, incentivizing purchases. But I believe in a different kind of brand building - one based on honesty, integrity and long-term trust. No artificial pressure No empty promises No manipulation But clear values that are visible and tangible. Barakah (blessings from Allah) instead of blind greed! Success is not only measured in numbers, but in the impact you leave behind. Read that sentence again! Ethical branding means that your brand is more than just a logo and a color scheme. It means that people can identify with your message - because it's REAL. Because it's based on principles that endure. And because I firmly believe that I will be held accountable for it at some point - before a judge who is fairer than us humans. In this business world that often demands “faster, louder, more”, my FAITH reminds me why I do what I do - and for WHOM. It gives my business meaning. And purpose is more valuable than any sales

Wait until the end 😆

WHAT? 😂😂😂 "Hamas altered hostages' appearances before release – report" "Despite nearly starving the hostages, Hamas used special techniques to make them look healthier and more energetic." How can you actually print such nonsense

Translation: If I had to sum up the work of Ms. Susan Uckan in three words, they would be: “Goal-oriented, innovative, professional”. Working with Ms. Uckan is not only motivating, but also a real experience. She knows how to implement your own ideas in such a way that they far exceed expectations - often better than you could have planned yourself. At the same time, she enriches every project with fresh, innovative ideas that fit perfectly into the concept. Her ability to always have her finger on the pulse is particularly impressive. Ms. Uckan has an exceptional feel for current trends and acts immediately when something is no longer up to date. Her proactive thinking and responsiveness make her an indispensable part of any team. With Ms. Uckan at your side, you can only win - at the highest level! ______________________________________ I would like to say a few words about this: This testimonial from Mohamed Matar is something very special for me, because I am allowed to work with an important person from the German-speaking, Muslim area and this work goes far beyond what has to do with purely earning money. I can help to spread the knowledge of this wonderful teacher and I am so grateful to my Creator for this. Alhamdulillah “Her proactive thinking and quick response make her an indispensable part of any team.” Again, you can see very clearly what customers want: - proactive thinking and - react quickly Something I attach great importance to myself - because nobody can afford to be passive these days! #videoediting #testimonial #feedback #muslimbusiness #halalbusiness

You dream of freedom, but you're only exchanging dependencies. And I mean that completely seriously, BECAUSE YOU ARE ALWAYS DEPENDENT ON SOMETHING. Let's start gently: First of all, you are dependent on everything that covers your basic needs: Food, warmth, oxygen, shelter, etc. I could stop here, because you can't answer anything else in purely factual terms. But people also like to answer emotionally: “Yes, but by freedom I mean financial freedom, for example ... I no longer have to think about what I buy - I just buy it. I never have to worry about it again.” Okay, so you can buy anything now? And then a car hits you and you're suddenly paraplegic up to your neck. You're lucky you have money, because now you can at least choose the doctors and nurses you'll be dependent on for the rest of your life. Okay, less dramatic? So you have money without end, a great partner by your side, are in perfect health and are living the life of your dreams. But what if your partner leaves you? Or if your investments suddenly plummet because the global economy goes crazy? You realize: Even in your ideal state, you're not really free. Because you are dependent on circumstances that you cannot fully control. Let's go even deeper: You are dependent on your body, which will get older at some point. You are dependent on the society you live in because it provides you with rules and a framework. You are dependent on your relationships, which give you love and a sense of belonging. Freedom is therefore not a state of complete independence. It is the ability to live in peace with your dependencies and to consciously shape them. The real question is: Not how you become independent, but WHAT you want to be dependent on. Your values, your choices and ultimately your inner attitude - these are the building blocks of your personal freedom. What do you choose?

Building a brand is like trying to plant a tree while being distracted by a squirrel waving a shiny nut in front of your nose. You want to put down roots, build something solid that grows and endures. But this nut - oh, it sparkles so beautifully. It practically screams: 'Get the likes, they're all that matters!' So you grab it, chase every trend, do everything to quickly grab attention. But instead of a tree, you end up with a collection of loose leaves that blow away with the next gust of wind. No shade. No fruits. No stability. The mistake? You forgot that likes should only be a byproduct - not the roots. A strong brand grows from consistency, authenticity, and a clear vision. Trends are nice, but they're like seasonal fashion. Values, on the other hand, are the fabric of classics. So: Plant the tree, ignore the squirrel - and watch how trust and loyalty grow organically. That's brand building as it should be. What are currently the biggest challenges in building your brand?"

"Langweilst du dich eigentlich auch so wie mich?" Na, wer hats kapiert? #german #deutsch #sprüche