Message to business owners can be simple
Do you hate paying that 3% fee to accept credit cards? (yes)
Would you like to solve that problem? (Yes, how can you solve it?)
Done.
Business owners just want to solve problems
Every single year, the U.S Federal government spends $5.1 Trillion on:
Medicare/Medicaid
Social Security
Defense
Interest
In the year 2000, the debt total was $5 trillion.