# AI Business Strategy: Build vs Buy Decision Framework
**Hosts:** Pete and Andy (virtually at the beach with their new cinematic backdrop)
## Core Topic
Strategic decision-making in the AI era: whether to build new AI-native businesses or acquire and transform existing ones, examining capital allocation strategies and transformation approaches for different industry contexts.
## Two Primary Strategies
### Build Strategy: AI-Native from Scratch
Creating new businesses without legacy constraints, leveraging AI capabilities from inception.
**When to Build:**
- Incumbent organizations are trapped in "inertia traps" and slow to adopt AI
- A beginner's mindset can lead to radically different approaches
- Customer acquisition costs can be significantly reduced with AI-native solutions
- Service delivery can be fundamentally transformed through AI
- Speed to market with AI-native solutions outweighs existing asset value
### Buy Strategy: Acquire and Transform
Purchasing established businesses with existing customers and transforming them through AI integration.
**When to Buy:**
- Customer acquisition and trust-building are expensive or time-consuming
- Significant regulatory or compliance barriers exist
- Brand and credibility serve as critical differentiators
- Distribution networks represent high-value, difficult-to-replicate assets
- Existing customer contracts create substantial switching costs
## Key Decision Factors
- Industry characteristics and competitive dynamics
- Customer switching costs and acquisition expenses
- Trust and credibility requirements
- Regulatory and compliance complexity
- Capital requirements and resource availability
## Strategic Frameworks and Concepts
### The "Truck Size" Analogy
*"If I can buy a bucket of cognition for $1 instead of $100,000, why is the truck that big? What changes?"*
Historical business processes were designed around humans as the sole source of intelligence. AI enables complete reimagining of processes without human constraints, questioning why systems are sized and structured as they are.
### Chesterton's Gate Principle
Understanding the rationale behind legacy systems before redesigning them—recognizing why processes exist in their current form before transformation.
### The "Netflix Model"
Incubating new AI-native businesses alongside existing operations, allowing for innovation without disrupting core business functions.
## Transformation Challenges
### Organizational Dynamics
- Embedded resistance to change in established businesses
- Complex system transitions with interdependent components
- Managing stakeholder expectations during transformation
- Balancing innovation with operational continuity
### The "Intelligent Assembly Line" Methodology
Practical framework for systematic business transformation through AI integration.
**Key Insight:** *"This ability to branch at that point always required a human, so you have to have a person in a chair doing that. This implies that you no longer need to put somebody in a chair."*
## Case Studies and Applications
### Duolingo Analysis
Exploration of how language learning applications might evolve with AI integration and immersive experience technologies.
### Distribution vs. Technology Value
Balancing the worth of existing customer bases against new technical capabilities and AI-driven innovations.
## Market and Investment Considerations
### Competition Dynamics
The potential for individual entrepreneurs to create competitive AI applications that challenge established players.
### Long-term Value Creation
- Where to build sustainable equity as technical moats erode rapidly
- Shifting company lifecycles in public markets (from 60+ years to 15-20 years)
- Bitcoin as potential value preservation during industry transformations
## Strategic Implementation
### Acquisition Considerations
*"The actual overall cost of that business would include all of those things, effectively as assets. The people involved, the employees are all part of the business that you're buying."*
### Transformation Steps
Practical methodologies for companies implementing AI transformation while avoiding the "value trap" of unsuccessful change management.
## Key Takeaway
The fundamental question for any business in the AI era is understanding how dramatically reduced cognitive costs change optimal business structure, process design, and competitive positioning.
