I think it would've been easy to throw the #Mastodon logo at some print-on-demand website and be done with it, but I've always wanted Mastodon merch to be something bespoke, something you'd genuinely want to keep for years. This is why I chose the difficult path: Manually finding suppliers, prototyping, ordering in advance and distributing through our own shop. It's a lot of work, which is why it tends to happen as individual "drops" rather than a continuous, all year round stock.
You may have seen it over on @npub18qsp...0s8s, but in case not: The new plushies are now live on the shop, alongside restocked and new mugs. Shipping to EU, UK, Switzerland, Norway, and the US. We decided to allow orders from the US, but shipping is what it is (from Germany).