Amazon launched a program dedicated to Indian handicrafts in 2017. The program now counts 1.6 million sellers. But artisans say their sales are lackluster, and that Amazon treats their crafts like any other industrially produced object
Rest of World
Amazon launched a program for Indian handicrafts. Local artisans say itβs not working
Makers say Amazon Karigar has failed to distinguish their crafts from mass-produced items.