Cost-per-click means nothing if clicks don’t convert. Focus on cost-per-acquisition: actual purchases, bookings, sign-ups. Measure what puts money in your pocket.
Don’t launch one “perfect” ad. Launch 10 decent variations. Let real user behavior decide the winner. Platforms actually penalize repetitive content by reducing reach.
Made the staff at Pulse wear the chains @Bansko Nomad Fest image
Your copy IS your targeting Write “remote workers” in your ad copy and algorithms know exactly who to show it to. Modern ad platforms are incredibly smart - feed them clear, specific language and they’ll find your people.
clear, simple image done in 2 min > "ad creative" “50% off premium workspace access for remote workers this week” on a red background will outperform your expensive video production every single time. Beautiful might win awards. Ugly pays bills.
Nobody - including me - knows which ad will convert until it’s live with real people spending real money. The pros test relentlessly. The amateurs guess once and quit.
Small budgets reveal big truths Most offers fail because they’re overcomplicated, not underfunded. €100 can tell you if people actually want what you’re selling. Stop overthinking. Start testing. Data beats assumptions every time. #ads
Pull vs Push - choose your battlefield wisely #meta #google People actively searching for your solution? Use pull marketing (Google Ads, search-based). Need to create awareness first? Use push marketing (social platforms, display). This single decision can make or break your campaign ROI.
Generic messaging = invisible #ads A 35-year-old software engineer and a 26-year-old creative freelancer might both want the same service, but they’ll respond to completely different language, pain points, and value propositions. One size fits none.
Define your audience or burn your budget #ads If you can’t describe your ideal customer in one clear sentence, you’re not ready to run ads. Their age, interests, values, and which platforms they use completely changes your messaging, offer, and even visual design. Get this wrong and you’re essentially donating to ad platforms.