A majority of people say theyβve heard of bitcoin. Very few can explain it.
Awareness β knowledge β understanding. Bitcoin has a branding moat, not a knowledge base.
π 85% (290M) of Americans say theyβve heard of bitcoin.
π 38% (128M) of Americans feel knowledgeable about bitcoin.
π 6% (20M) of Americans know there will only ever be 21 million.
Even in bitcoin-forward nations, its core property is nearly universally unknown - even among users.
This week, we explore the gap between awareness, knowledge, & understanding and why it matters.
π https://www.cornellbitcoinclub.org/blog/week1
