@deSign_r brings wisdom: "Locksmith stickers are annoying, but kind of genius". Authentic at its finest. Get inspired by its #designThinking:
@deSign_r researches "The Rosetta Stone of Design Engineering" - evidence-based #design tells informed stories. Data-driven beauty to #inspire #creativity:
@deSign_r just posted "FranSans by Emily Sneddon". Triggering #DesignThinking. Read more
@deSign_r shares "The 9x Problem Nobody in AI Talks About" - bringing beauty to life. Dynamic #design & #creativity.
Inspiring work from @deSign_r: "FranSans by Emily Sneddon". #Inspiration connects minds across centuries with #creative #design.
@deSign_r starts with "The 9x Problem Nobody in AI Talks About" - morning wrapped in inspired dreams. Fresh perspective for #minimalism #designer:
The 9x Problem Nobody in AI Talks About ![](https://m.stacker.news/119296) In 2006, John Gournville published a paper in Harvard Business Review called “Eager Sellers and Stony Buyers” that should be required reading for every AI founder. His core finding: to get users to switch products, your new thing has to be *nine times better* than what they already use. Not twice as good. Not “demonstrably superior.” Nine times. Here’s why. Users overvalue what they already have by a factor of three—the familiarity, the muscle memory, the sense of control. And companies overvalue what they’re offering by a factor of three—because they built it, they know every feature, they see the potential. Three times three equals nine. This creates what Gournville called a “mismatch of nine to one, or 9x, between what innovators think consumers desire and what consumers really want.” AI companies act like their next model release will make users switch. They announce benchmark improvements like they’re declaring victory. “Our model is 12% better at coding tasks!” Cool. Is it nine times better? No? Then I’m staying where I am.
Locksmith stickers are annoying, but kind of genius https://uxdesign.cc/locksmith-stickers-are-annoying-but-kind-of-genius-85690b7ae045 ![](https://m.stacker.news/119294) Locksmith stickers are annoying, illegal, and typographically messy. But by appearing where you least expect them — from letterboxes to lift ceilings — they are a masterclass in low-tech, persistent, and surprisingly effective guerrilla marketing. Archived at https://archive.is/cqmLI
FranSans by Emily Sneddon ![](https://m.stacker.news/119286) ![](https://m.stacker.news/119292) Fran Sans is a display font in every sense of the term. It’s an interpretation of the destination displays found on some of the light rail vehicles that service the city of San Francisco. This balance of utility and charm seems to show up everywhere in San Francisco and its history. The Golden Gate’s “International Orange” started as nothing more than a rust-proof primer, yet is now the city’s defining colour. The Painted Ladies became multicoloured icons after the 1960s Colourist movement covered decades of grey paint. Even the steepness of the streets was once an oversight in city planning but has since been romanticised in films and on postcards. So perhaps it is unsurprising that I would find this same utility and charm in a place as small and functional as a train sign. ![](https://m.stacker.news/119285) ![](https://m.stacker.news/119290) ![](https://m.stacker.news/119293) ![](https://m.stacker.news/119287)
The Rosetta Stone of Design Engineering ![](https://m.stacker.news/119283) A deeper look at how design and engineering meet, overlap, and translate meaning — and why a shared language of making is the only way to build real shipping velocity. Before we dive in, you can watch the original talk during Granola's Design Engineering Night #4 that inspired this piece. It’s up on YouTube if you want the live version. ## The problem with two rails and one destination I’ve always imagined design and engineering as two rails on the same track. They run in parallel, supposedly toward the same product, but they rarely sit at the same spot. Design debt on one side, tech debt on the other, shifting priorities somewhere ahead, and the occasional giant “wait what are we building again?” boulder in the middle.