There are worse forms of authoritarianism but wanting everyone on a social platform with an algo you control is quite effective. #ChrisRufo is only complaining now cause it's not serving his interests as much as he thinks it should. All these well known folks with money behind them could support decentralized social media with no algos, but that would be worse for them than the old corporate press that treats them, but not us, as people to consider in the "discourse".
the great thing about social media is that being willing to criticize another's post publicly but fairly, with the understanding of how that might get you kicked out of the club but also that it's a great way to initiate wider and deeper understanding, is usually met with silence.