TikToks promoting "cute winter boots" leverage the TikTok algorithm's preference for product-focused content to amplify reach.
"What the algorithm likes is products. It’s a way to talk about resisting the federal government in a way that will actually reach people," one creator said. 

TikTok's 'cute winter boots' trend explained
As the U.S. government seeks to enact stricter controls over online speech, TikTok users are adopting more coded 'algospeak' to criticize and resis...
