Chore Coat Report 005. Our first batch is getting sewn and should be done any day. In parallel, we found a company in Arizona that has an automatic cutter. We’re doing the first sample cut right here. We’re still waiting on pricing, but if this works, we just solved a huge piece of this puzzle. It takes me about 45 min to cut out a coat now. This machine does it in 3 min. I love seeing machines like this because this is the future of garment mfg in America - and how it could actually legit come back and be cheaper than stuff made overseas. I think we’re very very early in a new era where this slowly starts to become the reality and more and more possible. So long as entrepreneurs lean into it, invest, try and push this stuff forward. This machine costs $250k right now. Could it not cost $10k or less in the next decade?

Chore Coat Report - 004. WERE STILL CUTTING. But dropping off the first stack with our seamstress tomorrow.

We want to make your next favorite shirt

Brand mood boards. These things save me. And get me so excited when I look at them. I got to have them printed out and pinned to my walls. Just a reminder of the world I want to build - and the world I want people to feel when wearing our stuff. We’re not there yet - but it’s the North Star.

We have a hat. And it’s back in stock. Made in America like our shirts.

Indigo Denim in the shop 🤌

Chore Coat Report #3. We got way more orders than I thought. Unprepared for this volume. Unmanned. Imposter syndrome is at the gates. But we will not give up. The coats will get made. And process will get smoother.

heavy, slubby, soft and 100% cotton fabric 🤌