Every neighborhood in America (including gated communities) should have a little bodega, within walking distance, with a little outside seating in front of it. I think that would raise everyone’s general happiness at least like1%.

In a sea of western shirts made overseas for half the price - every now and then… a dude will wear one of ours. Shattering the rules. And all the people that told us it wasn’t possible, and would never work.

I love this denim shirt. Just wanted to share that and show a picture. It makes me happy.

Kind of wild to think not that long ago, America made the best denim in the world. Really not that long ago. Cone Mills, the last selvedge denim mill in America - which had been around for 110 years - closed in just 2017. 3 years before Covid. And today - the best denim in the world is made in Japan. Not a 3rd world country. Japan. And it’s crazy expensive. And the companies there crush it. Because they take it to diabolical levels. Dying yarns by hand in vats of natural indigo. Crazy shit. And they value craftsmanship - the same or possibly just slightly more than they value profit and volume. Idk. Interesting case study / story there about capitalism, values, culture, economics.

Thankful for the following and little community we’ve built here. When @PDJ and @Ben Justman🍷 pushed me to do it 4-5 months ago, I was confused, barely understood what was happening, and thought it would probably be a waste of time. I had only ever posted to instagram, and despite having a larger / growing following there for our brand, our reach shrank and shrank. I was wrong. They were right. We’ve connected with some awesome people here, found some awesome customers, and it feels liberating knowing we’re able to share our story, and meet cool people outside of those soul sucking platforms.

We like

We technically don’t design shirts for women. But every now and then, we’ll get an order. And it does work.

I realized today I forgot about plaid.

This is a guy is in his mid 60’s, out of New York. Recently bought one of our shirts, posted this photo. Go this dude.

Just heard David Sachs say on the All In Pod, in regards to the new tariff deal, something along the lines of, “the Europeans will pay the new15% tariff”. And I continually hear pundits and talking heads of this admin say this. What I can’t figure out is if they’re lying - or just dumb (and this isn’t a knock against any political party. I pretty much hate them all equally). If you mfg a product from scratch in America today, most of the time, you’re going to have to get SOME raw material from abroad. Because so much of our mfg has left. Especially within apparel. There are exceptions of course. But generally speaking, most mfg’s in America are getting some part or material from overseas. Because they can’t get it here. And we - the businesses making the products here - pay the 15% tariff on that raw material - not Japan, not France. American companies do. Now - you could make the case that, this tariff is there to incentivize entrepreneurs in America, to develop and start making some of these raw materials here. And that’s a fair point. And I hope that happens. But they’re not saying that. They’re saying these other countries are paying it. And they’re not. We are. For example, our denim shirt. We buy that denim from a mill in Italy. And then we wash it, cut it, sew it from scratch into a western shirt in America. I can’t get that denim here anymore. And I don’t have $30M to build a denim mill right now. So if I want to make a sick denim western shirt, in America, I HAVE to buy the fabric from overseas. And when we bring that denim in through customs - that 15% tax - we get the bill. Not Italy. Not the mill. West Major. It’s fine - we’ll deal with it. But it drives me crazy they keep gaslighting the public into thinking these other countries pay these tariffs when that isn’t the case. And I’m not saying the policy is good or bad - I’m just saying the way they’re talking about it isn’t accurate.