Okaaaaayyy, this will become very interessting in the next zoom call 😁

I would vote him 😁

‘I don't play with other people's feelings!’ - said the marketing expert and pressed the pain button. Ironic, isn't it? Because that's exactly the core of marketing: emotions move people. And people don't buy because they think a product is ‘logically’ good, but because the product makes them feel better. Why not simply say what the product can do? Because facts alone don't sell. If people made rational decisions, there would be no designer handbags, no luxury watches and no overpriced online courses. Emotion = action. A point of pain awakens the desire for change. Rationality = justification. After the purchase, we explain to ourselves why it made sense. This is no coincidence - it's neuroscience. The prefrontal cortex (logical thinking) reacts more slowly than the limbic system (emotions). Meaning: Feel → Want → Buy. Where are the ethics? This is where the dilemma begins. Manipulation: An artificially created pain that can only be ‘cured’ with the product. Ethical marketing: Highlighting a real problem, offering a solution - but without fear, pressure or exaggeration. But if you want to survive in the market, you have to appeal to the right emotions. The question is not whether you use emotions - but how honest you remain in doing so. ▶️ If marketing doesn't work without emotions, is ‘ethical marketing’ just an illusion?

When is added value worth more than value? And what makes added value worth more anyway? Everyone talks about “added value” on social media. Adding value Delivering added value Sharing added value But what does that actually mean? And more importantly, when does added value actually become worth more? Added value is often just information. a tip a trick a quick solution But pure information is nothing more than data rushing through the feed. It is useful, yes - but also arbitrary. Anyone can copy it, recycle it, repackage it. The true value of added value lies not in the information itself, but in the meaning you give it. Read that sentence again! Added value is worth more if it has a soul. Anyone can look up facts. But if you combine knowledge with your own perspective - with your history, your values, your convictions - then it becomes something that no one can copy. Then mere added value becomes a message that touches. A recipe is just a set of instructions. But the story of why this recipe reminds you of your childhood and what emotions it evokes makes it valuable. A business tip is just a tip. But the hurdles you have overcome to really understand it give it meaning. Added value is worth more when it creates transformation. The true value of content does not lie in the fact that someone saves or likes it. It's that it triggers a change - be it a new thought, an action or a deeper reflection. Does your content make someone see themselves in a new light? Does it change a perspective? Does it not only provide a solution, but also a new perspective on the problem? Your values are the filter through which your content gets its power. They determine how you share your knowledge for whom it is intended why it is important Without values, added value is empty. Another tutorial, another list of tips. But if you give your knowledge a direction, a deeper meaning, then it becomes more than just content - it becomes an invitation to reflect, an inspiration, a connection. So, what really makes the added value worth more? Not the information. It's the intention behind it. Not how often it is shared. But what it triggers in the lives of others. Not whether it trends. But whether it stays. What added value do you share?

Your values are the core of your brand - everything else is just decoration. What remains of a brand when you take away logos, colors and sophisticated marketing strategies? When the fine words fall silent and the external gloss fades? The values remain. They are the invisible anchor that determines your actions. They decide whether your company builds trust or just shouts loudly. They are the quiet force behind every decision - sometimes unconsciously, but always tangibly. Values shape your actions. Customers can sense whether your offer is only geared towards sales or genuine added value. Values attract the right people. Those who identify with your attitude will stay - not because of the price, but because they identify with you Values outlast trends. Strategies change. Values remain. Decoration can deceive. Values cannot. They reveal themselves in crises, in difficult decisions - in what you do when no one is looking. What values are really behind your brand? And do you live them - or are they just nice words?